Auto service and repair client was looking for a new customer experience in the waiting rooms of over 950 shops. From the POV of a potential customer, the differentiation of tires is primarily in the tread, and the client wanted the presentation to support that. The display solution positions the tire optimally for tread awareness, enables the display of large tire sizes that are dominating many markets, puts 7 tires in the footprint of a traditional display and can be assembled by shop personnel in just a few minutes. The horizontally-oriented top 4 tires float unencumbered by distracting display components. The bottom 3 vertically-oriented tires are easily viewed from the front and side. Multiple units can be positioned back-to-back and an optional back-side hanger kit can display 2 tires in a window for a total of 9 tires on 1 unit.
