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Tefal Cover

Consumers expect brands to introduce new models that follow the latest trends and fit their lifestyles. How to achieve this in an extremely competitive market segment where price is key?

Tefal Cover is a range of breakfast appliances featuring covers that can easily be replaced by the brand without the usual investments. Now Tefal has the flexibility to meet the needs of different lifestyles and countries, blend into a wide variety of kitchens or introduce trendy limited editions.

The covers have been integrated into the design in a natural way. Neutral, clean shapes perfectly frame the covers. The products, available in white and black, work well with covers in a wide variety of materials, textures or even shapes: metals, wood, ceramics or contemporary prints.

The friendly, optimistic design reflects the Tefal brand values. All functional elements were carefully designed to create safe and easy-to-use products that evoke an enjoyable experience.

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Robin Hoenderdos
Design Innovation, Design Strategy and Creative Facilitation at FLEX/the INNOVATIONLAB. Rotterdam, Netherlands