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Mimety: A Hologram Pet Service
After researching fellow designer Kurzweil's ideas on futuristic services, I developed a prototype service to hologram your pet via a collar and smartphone. From there I developed a brand for my service, mainly categorized for its young and loving persona. A podcast introduction was created to present the service, blending a numerous amount of noises into one pleasant sound. In order to explore marketing a product, I created a twitter campaign advertising my service over a three day span. The final component created was a short animation of the first letter of my service title, Mimety, to pair with the podcast introduction.
