Envelope - Forget all you know.
Brochure front - Dodge is already here. A new atitude based on strenght, character, vitality. These values materialize in the new Dodge Caliber. Your life will never be the same.
First page (Introduction) - Dodge Caliber Commandments. Discover the 5 commandments of new Dodge Caliber, the bad guy from Dodge.
Brochure interior - 1. You are your only opponent. You will only compete against yourself. 2. Power is yours. There is nothing out of reach when driving the new Dodge Caliber. 3. Live everyday to the fullest. The new Dodg Caliber is decided to squeeze every last drop of reality. 4. You will never say no. Now you do not have any reasons. 5. You will only regret what you did not do. Woud you let the opportunity pass you by?
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Dodge Caliber Direct Mail Marketing
Roberto Platas
Art Director - Creative Supervisor Madrid, Spain