Macy's Home Spring | Summer 2009 Trend Cards - In order to coordinate trend throughout Macy's Home Store, trend cards were made for designers and buyers as reminders of the big ideas for the season.
Charles James Lecture Poster - In order to reflect the design of Charles James's fashion, the handwritten type mimicked the organic curves and contrasting architectural construction.
Youth in Revolt Trilogy - C.D. Payne's wild epic about a thirteen year-old needed type that evoked movement and angst. The hands and notebook cover the more sensitive and nervous areas of the main character's body.
Martha Graham School of Contemporary Dance - To best convey the natural and freeing movements of Martha Graham's choreography, the gestural sketches
and handwritten type created a sense of loose motion
Martha Graham School of Contemporary Dance - To best convey the natural and freeing movements of Martha Graham's choreography, the gestural sketches and handwritten type created a sense of loose motion
Maria Grachvogel - This email blast features the simple, flowing lines of this womenswear collection.
Before the Democratization of Homosexuality - This book explored the social lives of the secret gay underworld before 1970s. As the book progressed, the type began to look less formal and more playful as it explored the lives of Oscar Wilde to Truman Capote.
Robert Graham - This email blast for luxury menswear helps to show signature vibrant color of the brand.
Coach (Japan) - To keep the shopper engaged, Coach developed a smartphone app for its Japanese customers to entice them with new products.
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Fashion & Art
Color and trend cards for Macy's Home Fashion Office.
