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DnAD Brief, AVIVA Savings.
Integrated communication advertising. Encourage more young people to start saving.
The campaign centered around the concept of spending and having dark clouds constantly loom over your head as seen in the poster adverts. The same theme was also used and linked in other media and PR. including: TV, online games, mobile application and music festivals.
Role, Art Director and Copywriter
Ramiz Abusham/Robert Curtis.
