Richard Kobs

Shoe box for Payless ShoeSource

concept / layout / design / illustration direction

software utilized InDesign

Redesigned women’s shoe box graphics to consolidate multiple branded packaging designs into a single design that was dynamic, evoked the PSS brand, easily identified gender, shoe brand, shoe style and size. Worked with printer representatives from China to coordinate specifications and production. Resulting box design made for a less cluttered look in the stores, and clearly identified the women’s area.

• Art Direction
• Creative Direction
• Project Management