Kyle Everett

Snow Peak needed a website that was more than just an online catalog of products but also an introduction to their brand and values.

Through a consistent and focused storytelling approach, consumers browsing products can absorb the brand story, discover who Snow Peak is, and understand that Snow Peak hopes to help them find restorative experiences in nature. We also improved site functionality through integrated Shopify apps, a custom CMS, and a streamlined user flow for product browsing and grouping to foster initial and repeat purchases from new and existing clients.

• Web Design
• E-Commerce
• Art Direction
• Content Strategy
• Creative Direction