Kyle Everett

Harley-Davidson established the PDX Speed Shop as a concept store designed to appeal to a younger urban audience with a focus on community and street bikes. To help promote the store we launched a targeted media campaign and executed several shop events and promotions in partnership with local influencers. Over the course of three months we increased awareness of the shop among the Portland motorcycle community resulting in a 50% increase in year-over-year bike sales.

• Art Direction
• Event Design
• Retail