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3D Systems - Product Photography
I was involved in over 70 product launches and over 10 hardware launches. In addition to art directing each photoshoot, I was responsible for all of the logistics including managing the photographers, purchasing props, and choosing locations. I also managed post-processing which included photo selection and retouching. Almost all the products were shot in a "lifestyle" format as well as isolated on a white background. We often created a how-to photo or video for the complicated product.
Once the final photos had been selected and polished, I managed the team responsible for their design and use on the website.
