I was involved in over 70 product launches and over 10 hardware launches. Roughly half of the launches required photographs or videos with models. In addition to art directing each photoshoot, I was responsible for all of the logistics including managing the photographers and models, purchasing props, and choosing locations. I also managed post-processing which included photo selection and retouching. Almost all the products were shot in a "lifestyle" format with the model as well as isolated on a white background. We often created a how-to photo or video for the complicated product.
Once the final photos had been selected and polished, I managed the team responsible for their design and use on the website.
