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Gas Plus Logo Design
I was tasked to come up with a new brand identity and develop a corresponding trademark for OSC Inc. fuel retail stations. The company's operation will be simple but still outstanding service, clean fuel, and a properly calibrated dispenser. The target market of the company is the residents near the locations and as such to eventually be part of the community as well. The long-term objective of the company is to be the standard in the “community-based” fuel retail segment.
Keeping all this in mind as well as the brands positioning in the market, design objectives from the client, I came up with this logo design.
