BRP Snowmobile design competition 2015
BRP/LYNX wants to rejuvenate the snowmobile industry and become more attractive towards the Millennials by creating a new powered products architecture which would produce a totally new experience to enjoy winter at a very affordable price.
Deliverables:
5 boards: A- Lifestyle board, B- Recearch & problematic board, C-Ideation phase board, D- Design proposal board, E- Design rendering board & model (3D visual)