gLike
Jeep- h2O (Cross-over ‘Sports car’)
The Jeep is arguably the oldest manufactures of SUVs, and ever since their inception they’ve retained the ‘SUV only’ image. While in recent years many luxury and exotic car manufactures turned their interest towards SUVs and created a new breed of ‘sporty’ SUVs vastly different from the ‘go anywhere, do anything’ culture created by the Jeeps. This project looks into the possibility of creating a bold new identity of Jeep which could help cater the ‘super-car’ customers. But in a distinct package that retains the core philosophy of the brand’s ‘Tough and go anywhere’ attitude.
