Hino Trucks Corporate Newsletter - Once established, I began applying the new brand identity to all of Hino's corporate literature, including their corporate newsletter.
Hino Trucks Direct Mail Postcards - The branding was adapted to a three-color postcard to create an inexpensive and customizable direct-mail program for Hinos dealership franchises.
Hino Trucks HinoWatch Brochure - The new branding was eventually applied to all corporate literature from catalogs to simple tri-fold brochures, like this one, advertising Hino's roadside assistance program.
Hino Trucks Direct Mail Promotion - This Direct Mail incentive program, developed and managed entirely by R.J. Conlin, was hugely successful in pulling new customers from owners of a competitive brand.
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Hino Trucks Branding