I led a small research team auditing Design Management within HSBC Bank, City of London.
I designed interview guides and interviewed senior managers to understand how design was managed across different channels of communication with customers, and how HSBC’s brand identity and values were implemented Globally, across all service touchpoints, and marketing channels.
“Richard demonstrated a mature, diligent and responsive approach to the objectives of the audit, delivering a balanced approach to questioning existing practices and providing creative solutions. He was an excellent communicator, delivering clear and concise observations and recommendations, and proved to be a natural leader of the team.” Mark Dawson, Head of Marketing Operations, HSBC.
Report: HSBC Design Management Audit
