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Copywriting - Manifesto for bicycle shop
Local bicycle shop in Lisbon dedicated to urban cycling and vintage bikes.
As this shop was different from any other at that time, I decided to write a manifesto instead of the most common presentation to stick in, let's say, the "about" link on the website.
Selling vintage bikes and restoring old rusty ones is a kind of business that can only succeed with lots of passion, from the staff and clients together.
The manifesto exposed some of the founders' ideas, work methods and ethics. It was meant to address serious questions concerning the services provided but also to amuse the readers with a piece of literature, without getting too serious about it.
