![](https://s3images.coroflot.com/user_files/individual_files/186045_RIRJWMffegnH22Zjdk2jiQV6U.jpg)
The campaign is based on the concept of an elevator. Each category is represented by a "floor" and a specific color.
Ad for active category.
Advertising agency: Zarmon Goldman
Photographer: Yaniv Edry
![](https://s3images.coroflot.com/user_files/individual_files/186045_bjYpLktsNN5IMtO8o6McR7o4z.jpg)
Ad for stars category.
Advertising agency: Zarmon Goldman
Photographer: Yaniv Edry
![](https://s3images.coroflot.com/user_files/individual_files/186045_P46WLZzuNCBIRSDzISqTvW0JG.jpg)
Ad for optics category.
Advertising agency: Zarmon Goldman
Photographer: Yaniv Edry
![](https://s3images.coroflot.com/user_files/individual_files/186045_tN23mDAucg7JtbRMtNzOBetjI.jpg)
Ad for stars category.
Advertising agency: Zarmon Goldman
Photographer: Yaniv Edry
![](https://s3images.coroflot.com/user_files/individual_files/186045_JceGuOxeBVwvv2SNfcaeC0hKK.jpg)
Brochure
Advertising agency: Zarmon Goldman
![](https://s3images.coroflot.com/user_files/individual_files/186045_BmsSf0djYhaLQ3tkePvYrENQb.jpg)
Invitation for the fashion show.
The invitation is designed like and opens like an elevator.
Advertising agency: Zarmon Goldman
![](https://s3images.coroflot.com/user_files/individual_files/186045_gfsmhtyzryk7xo9erpnvztiop.jpg)
TV Commercial
![](https://s3images.coroflot.com/user_files/individual_files/186045_sAVjcmVdRpxfPzVEHpxEXc2mo.jpg)
The fashion show.
Advertising agency: Zarmon Goldman
Photographer: Koby Bachar for NRG
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