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Dockers Beveled Wallet Tray
When your company offers a diverse collection of wallets brands, they should stand out from each other and the competition. I developed a beveled display tray for Dockers wallet packaging. Compared to the previous packaging, this increases perceived value and creates visual interest when approaching the packaging from the side. The beveled panel allows for additional marketing space and also facilitates easier removal of the wallet at retail. This packaging was put into the market in 2012 and the bevel has recently been integrated into other brands in 2016.