Rene Khurana

Impressions_Portfolio

Contents

"Save Electricity: A beginning to illegality" - The campaign is directed towards creating an effective communication for the message of Saving Electricity and leading the viewer's attention towards the drastic consequences of the energy crises in the times to come! Based on "teaser ads", the campaign creates curiosity amongst the viewers and the "play of punctuation" adds uniqueness to it.

"Save Electricity: A breakdown of chaos" - The campaign is directed towards creating an effective communication for the message of Saving Electricity and leading the viewer's attention towards the drastic consequences of the energy crises in the times to come! Based on "teaser ads", the campaign creates curiosity amongst the viewers and the "play of punctuation" adds uniqueness to it.

"Save Electricity: A grinding halt of life" - The campaign is directed towards creating an effective communication for the message of Saving Electricity and leading the viewer's attention towards the drastic consequences of the energy crises in the times to come! Based on "teaser ads", the campaign creates curiosity amongst the viewers and the "play of punctuation" adds uniqueness to it.

"Save Electricity: Saving is all up to you" - The campaign is directed towards creating an effective communication for the message of Saving Electricity and leading the viewer's attention towards the drastic consequences of the energy crises in the times to come! Based on "teaser ads", the campaign creates curiosity amongst the viewers and the "play of punctuation" adds uniqueness to it.

Johnson Tiles: Glaze - The campaign showcases the designer collection of Johnson Tiles inspired by natural elements, providing an array of textures such as Woodtex, Glaze, Vertex, Mosaic Prints and Oriental range. Glaze: Inspired by the lustre of a snail's shell.

Johnson Tiles: Vertex - The campaign showcases the designer collection of Johnson Tiles inspired by natural elements, providing an array of textures such as Woodtex, Glaze, Vertex, Mosaic Prints and Oriental range. Vertex: Inspired by Zebra stripes

Johnson Tiles: Woodtex - The campaign showcases the designer collection of Johnson Tiles inspired by natural elements, providing an array of textures such as Woodtex, Glaze, Vertex, Mosaic Prints and Oriental range. Woodtex: Inspired by the skin of a Locust.

Johnson Tiles: Accessories - Accessories (such as Calendar, Catalog, Watch, Feedback form, Bookmarks and Illustrations) designed to promote Johnson Tiles.

Logo Design: MRM - Logo design for the Monthly Review Meeting at Jaypee hotels.

Poster: Save Wildlife - A poster to spread the message of saving the endangered "Zebra". The Zebra's plead to "Rescue Me" is infused within the image.

Poster: Holi Khelo Naturally - A poster focussing on celebrating Holi using natural methods (Chandan)

Poster: Ladli - A poster for the Commonwealth event "Sankalp Utsav 2009" highlighting the social cause of adopting and saving the girl child (Ladli)

Poster: Stop Terrorism - A poster on "Stop Terrorism" using sarcasm to highlight the underlying social message.

Poster: 56th Annual Exhibition - An abstract design for the 56th Annual Art Exhibition in College of Art; highlighting the three main disciplines: Painting, Sculpture and Applied Art.

Press Ad: Save Water - A humour based Press Ad on Save Water; directing the attention of the viewer towards the drastic cosequences of the crisis of water in the days to come!

Sketches - Random sketches done in pencil and charcoal.

Poster: Teach India - A poster to create awareness towards a literate India.

Poster: Stop Teenage Pregnancy - A poster to create awareness and caution against Teenage Pregnancy.

Poster: Lee - Lee's Christmas flavour! The International brand Lee shown in the form of a bell to ring in the spirit of Christmas in style.

Illustration: Dentist & Olympics - Illustration designs of a Dentist and Olympics in cartoon style showing exaggeration.

Catalog Design: Appu Ghar - A catalog design for Appu Ghar. "Bringing Appu back to life"

Direct Mailer: Westside - A direct mailer for Westside showcasing the "Kid's nap" collection on Christmas.

Invitation design: Diwali & Wedding - Invitation desings for Diwali festival and an Indian Wedding. The latter was created for a client as a free lance project.

Logo Design: AVDS - Logo design for Arun Verma Design Studio, a leading design studio in Noida (India)

Invitation Design: Exhibition - Invitation design for an Art exhibition of metal sculptures called "Scraptures"

Life Drawing: Nude Study - Life drawing showcasing a female nude study and study of an old age man.

T-Shirt Design: College of Art - T-Shirt designs for College of Art showing "Creativity Unplugged" i.e. (a plug made out of pencil sharpenings) and "Capturing the HUE (colours/talent) in you!"

Logo Design: Clap Slap - Logo design for Clap Slap: A community developed to rate the various services as good (clap) or bad (slap) in the market.

Collateral design: HHC Healthcare - Collateral design for HHC Healthcare, a leading healthcare and wellness company in Gurgaon (India). The brief was to create a design which is consistent with the image of HHC - infusing nature, medicine & wellness.

Packaging: Match-o-Puppet_Chanel Watches_Cooper Vision Lenses - Match-o-Puppet Book: A set of 5 jumble puzzles matching up to create animal stick puppets.Design includes a jumble puzzle book, CD, insertion, stickers & mask. Chanel Watches: Showcasing the ORNA collection with fine jewellery timepieces.Design includes wrought iron watch stands, user manual & package boxes for each Coopervision lenses: Showcasing 3 lifestyle-variations of lenses (clubwear, sportswear & casualwear).Design includes lense cases, colour chart, user manual and carry bags.

Photography: Random - Glimpses of South India!