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What to Wear
What to Wear, a fashion-themed social game, presented players with a daily contest in which the player had to create the perfect outfit for a given occasion. After the contest closed, players voted on their favorites and a winner was declared. Elements of authoring contest copy included brainstorming contest themes based on player sentiment and store items (particularly newly-released and monetized items) and providing an engaging, detailed description within a character limit. Also featured is copy for in-store goods and the "sunset" message when What to Wear was discontinued.
