gLike
Color Zen
Color Zen, a relaxing mobile puzzle game, was released after the "sunsetting" (or discontinuation) of Picturiffic, a social puzzle game on Facebook. As Color Zen was a puzzle-themed game, I elected to reach out to our existing base of Picturiffic fans and advertise the game and new packs as they were released, as well publicize the Color Zen community forums, via the Picturiffc Facebook page. Based on Picturiffic fans' community feedback of playing to relax and unwind, I used the "Zen" theme to appeal to a sense of tranquility and calm.
