Playboy Rock the Rabbit
Playboy's Rock the Rabbit - objective
Where would rock and roll be without hot chicks? Playboy's annual rock music campaign, featuring SXSW shows, band-designed rabbit head t-shirts, and photos by Mick Rock.
solution
Each band profile page was unique to the band, but also connected to the campaign as a whole. Designs as a whole were youthful, colorful, and grungy.