Lack of sleep for high school students is a problem across the country. A series of items including letterhead, stickers, mailers, and coffee cups work in a system to encourage later high school start times.
Coffee sleeves for Z+
Cups of coffee would be passed out to high school students. The sleeve is perforated with a survey to give the administration an idea of how much sleep their students are getting.
Mailers sent to parents include facts about sleep for adolescents and a tear-off postcard that can be sent back to the administration to show support for later school start times.
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Z Plus Campaign
Z+ Campaign