POPULAR’s online experience breakdown
Insufficient information online results in failure to make an informed decision to buy and online experience is stopped abruptly. As a result, user is forced to make a trip to the store to complete their goal(s), thus online current business model does not fulfil its purpose.
POPULAR’s extended experience breakdown
Offline experience/touch point is longer than online experience, User has a lot of low points compared to high points.
Hypothesis (Solution)
To integrate POPULAR’s offline business model with their online business model, as well as to encourage a transition and open-mindedness from traditional to modern and an overall better accessibility and navigation experience throughout the website.
