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CTMP Silverado 250 Campaign
Jackpine was approached by the Canadian Tire Motorsport Park to increase their ticket sales for the 2016 Chevrolet Silverado 250, the only NASCAR race in Canada. We identified young families as a new audience to target, and built a campaign around welcoming and entertaining this group. Jackpine created a website, illustrated guides, activity pages, hand painted signs, and daily events including a tailgating party and a telescope party.
