Logo design for a fictitious company for a ux course I am enrolled in. I used this logo in my ACM website page here in my portfolio.
Since the company is not real I took the opportunity to create the logo and the icons that are used. Of course I went thru several ideas before settling on this design.
The company was named AC Motors, and the images were of sports cars, which made me think of cruising the highway with the top down and enjoying the open road. With that as my inspiration, I used one of the blue colors from the color palette that was given to me as the blue field in the background. The grey area below represents the highway or open road and then I put a white banner across it with initials of the company name. I used the circle as the containment shape representing the shape of a tire.
AC Motors Logo