As full line printed catalogs moved to digital, the need for a streamlined, cost-efficient, brand building tool for trade shows and sales meetings became a necessity. The yearly Line-At-A-Glance (or lovingly called the LAG) became the go-to sales need for the internal team and rep force.
The LAG became the go-to sales tool for each brand that I have worked with through my career. This lightweight, market specific piece was able to be printed digitally and was handed out at trade shows and used on sales calls. This easy-to-use piece could be used in a variety of ways: (1) to introduce the entire line to new customers, (2) to showcase current wholesale assortments and the gaps within the line, and (3) as a way to highlight any new products for the year.
