When I started as the packaging specialist at Case Logic, their packaging was what we liked to call “fruit loops” at real. With colors all over the place from red to blue to orange, the company logo was the only thing holding the brand assortment together.
I was brought in to implement the transition into the updated mostly black and white packaging that allowed the product color to be highlighted and stand out on shelf. I worked with both the product team and our team in Hong Kong to develop new styles of packaging that showcased the features of the product, and looked to fix the age old problem of packaging being opened on the retail floor and then left.
I developed a way that a customer could easily open (and close) a box, that would allow them access to a product while keeping packaging clean on the retail floor.
