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EVENT MANAGEMENT: Wanderers Welcome Press Event
When trying to make an event memorable, it is always a good call to involve food and drink of some kind. For the Wanders Welcome event, a variety of outdoor brands across channels, worked together to create an event they drew media off the show floor to a brewery where each brand showcased their new product and a food and beer pairing (curated by Chef Adam Dulye).
Throughout the evening, the event was well attended by media that swung by after the show closed for the day. They were pleasantly surprised by the brands, the bites, and the beer!
