Brands are always looking for better ways to connect with the media and through them their readers. With nationwide trade shows on the decline, the Outdoor Market Alliance hosts a bi-annual event that provides the space and opportunity for media, PR professionals and brands to meet-up and align upcoming stories with the latest outdoor gear.
For this local Denver show, I partnered both with the Primus PR agency and later headed up the event on my own. I was able to leverage the local rep’s showroom and build out extended spaces for both Primus and Silva to showcase the latest products or even introduce the brand to the media.
This show produced dozens of meetings across a wide range of media outlets that in turn led to coverage in gear roundups, gear guides and even landed in some best-in-test articles.
