Introduction of a brand into a new customer base or segment helps extend the brand reach. Product collaborations are a great way to accomplish this. At Topo Designs I worked on a variety of different brand collaborations and the partnership with Hedley & Bennett is one of the most unique projects that I had the opportunity to work on.
Who would think that a traditional outdoor gear brand and an apron brand would think of partnering, but the combination of new materials and color blocking for the h&b customers and a new useful workwear piece for the Topo Designs customers was the perfect matchup.
During my time at Topo Designs, I was able to help drive the success of brand collaborations. By managing the product assortment (the number of pieces, not the design), the communication (both visually and verbally), and the launch plan (timing and deliverables), I was able to make collaborations at Topo Designs collectors items.
