ART DIRECTION: Topo Designs Grid Shots
When introducing an outdoor brand infused with the everyday, what better way to showcase the breadth and variety of products available than a grid shot.
Working together with the content coordinator, we built the concept and story behind each of these lay downs, be it color, a collaboration or an outfit for a certain activity. The lighting, folding, positioning of products, all had to be accounted for to highlight each and every product within the grouping.