When you have multiple divisions and offices for the same brand, how do you ensure that everyone delivers consistent imagery and on brand assets. Thule’s answer was a week-long+ photoshoot at multiple venues that showcased both the diversity of products and the consistency of Thule’s brand message to “bring your life”.
I headed up this shoot and worked with the Marketing Managers from each of the four international offices. By partnering with each but leveraging the resources, props and locations, I was able to ensure each division received all needed lifestyle imagery for product launches and the bulk of the year in a consistent way that came in under budget.
Locations ranged from city streets, to sandy beaches, to windy roads, to cyclocross events and seaplane.
2013 Thule lifestyle photography (shot in 2012, Lake Tahoe by Marcel Pabst)
2012 Thule lifestyle photography (shot in 2012, Chamonix France by Marcel Pabst)
