G2E (Global Gaming Expo) is a casino industry conference held every year in Las Vegas, Nevada. Here, attendees network, participate in panel discussions and view vendor exhibits to gain fresh perspective on innovative technology and information to create successful business. For the 2012 conference ad campaign, G2E sought to focus on the “burning” questions their conference answered as a means to entice participation. To represent their vision and keep within brand standards, angled text and color blocks where utilized to create a dynamic visual that was bound together by the G2E logo. I wanted to showcase G2E as a unifier between the beauty of success and the trepidation of business during a recession.
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