Mindshare Interactive Campaigns Holiday Gift Promo - These custom, snack-size cereal boxes were designed for Mindshare Interactive Campaigns' holiday gift promotion. Inside each box, nestled behind sealed bags of granola and cornflakes, was an interactive decoder. Mindshare clients used their decoders to reveal the secret code hidden on Mindshare's Web site. Clients could then enter the gift area of the site and select the gift of their choice.--Winner of the 2007 American Marketing Association M Award