Regina Reaves Hayden

PIW Marketing Collateral - For more than 40 years, the Psychiatric Institute of Washington has provided comprehensive behavioral healthcare for children, adolescents and adults who suffer from emotional and addictive illnesses. PIW requested a redesign of their marketing materials that would better represent the progressive services they provide. The new design, along with their slogan—First, we listen ... then, we help—supports PIW's reputation as an innovative hospital with a caring, dedicated, experienced staff.

PIW Marketing Collateral - For more than 40 years, the Psychiatric Institute of Washington has provided comprehensive behavioral healthcare for children, adolescents and adults who suffer from emotional and addictive illnesses. PIW requested a redesign of their marketing materials that would better represent the progressive services they provide. The new design, along with their slogan—First, we listen ... then, we help—supports PIW's reputation as an innovative hospital with a caring, dedicated, experienced staff.

PIW Marketing Collateral - For more than 40 years, the Psychiatric Institute of Washington has provided comprehensive behavioral healthcare for children, adolescents and adults who suffer from emotional and addictive illnesses. PIW requested a redesign of their marketing materials that would better represent the progressive services they provide. The new design, along with their slogan—First, we listen ... then, we help—supports PIW's reputation as an innovative hospital with a caring, dedicated, experienced staff.

PIW Marketing Collateral - For more than 40 years, the Psychiatric Institute of Washington has provided comprehensive behavioral healthcare for children, adolescents and adults who suffer from emotional and addictive illnesses. PIW requested a redesign of their marketing materials that would better represent the progressive services they provide. The new design, along with their slogan—First, we listen ... then, we help—supports PIW's reputation as an innovative hospital with a caring, dedicated, experienced staff.

PIW Marketing Collateral - For more than 40 years, the Psychiatric Institute of Washington has provided comprehensive behavioral healthcare for children, adolescents and adults who suffer from emotional and addictive illnesses. PIW requested a redesign of their marketing materials that would better represent the progressive services they provide. The new design, along with their slogan—First, we listen ... then, we help—supports PIW's reputation as an innovative hospital with a caring, dedicated, experienced staff.

A.S.P.E.N. Clinical Nutrition Webinar Campaign - A.S.P.E.N.’s Clinical Nutrition Webinars are a hallmark for the organization. The program required its own identity under the A.S.P.E.N. brand umbrella that could be reused and built on year after year. For this project Regina Reaves collaborated with Gavilan Marketing & PR to create the CNW logo, web banner, and a series of ads and postcards to announce the online events.

A.S.P.E.N. Publications Catalog - Catalog showcasing A.S.P.E.N. books and professional resources. Includes web banner and icons to identity new and best selling items.

Clear Financial Concepts Marketing Collateral - One of the biggest challenges for start-up businesses is branding. Beyond the logo a brand communicates the company’s history--its story--and the experiences of its customers. As a new company, CFC did not have that history, so we began this project by understanding the company's short- and long-term goals, mission and vision. From there we designed a logo, website, direct mail postcard, flyers and e-books to communicate that vision and the benefits to potential customers.

FMI Membership Collateral - A pocket folder and matching brochures were designed to showcase national and international membership services available through the Food Marketing Institute. All pieces were printed on FSC approved recycled papers.

FMI Membership Collateral - A pocket folder and matching brochures were designed to showcase national and international membership services available through the Food Marketing Institute. All pieces were printed on FSC approved recycled papers.

FMI Membership Collateral - A pocket folder and matching brochures were designed to showcase national and international membership services available through the Food Marketing Institute. All pieces were printed on FSC approved recycled papers.

FMI FoodPAC & FoodPACE Brand Collateral - The Food Marketing Institute wanted to reinforce the core values of their Political Action Committee programs. This involved updating their logos and stationery systems and creating collateral pieces that consistently align FMI's messaging with the services they offer.

FMI FoodPAC & FoodPACE Brand Collateral - The Food Marketing Institute wanted to reinforce the core values of their Political Action Committee programs. This involved updating their logos and stationery systems and creating collateral pieces that consistently align FMI's messaging with the services they offer.

GreenWorks Solutions Collateral - Logo, promotional flyer and Web site for an environmental solutions company that focuses on the sustainable impact of energy consumption.

AFFIRM Brand Collateral - The Alliance for Fairness in Reforms to Medicaid is a consumer advocacy organization committed to ensuring quality health care services for Washington, DC's most vulnerable residents. Creation of a new logo, stationery system and collateral pieces helped AFFIRM establish a stronger presence in the community.