Four Paws Logo - Four Paws is a pet care company focusing on products for both dogs and cats. The mark is lighthearted, encompassing the Company’s equal focus on both feline and canine needs by playfully creating a cat/dog character.
The Flour Mill Logo - The identity is based on The Little Red Hen, the children’s story of a hen who is able to teach herself the entire process of planting, harvesting, and grinding wheat in order to bake fresh bread. The Flour Mill embraces the amateur baker and the desire to bake for friends and family.
Motel 6 Logo - The Motel 6 rebranding is designed to modernize the current identity by reinserting key values and creating a friendlier aesthetic. The logo places emphasis on Motel 6’s continual interest in creating the most effective usage of “less is more.” The design is based on the Company’s ability to make a customer’s experience appropriate to his or her personal needs.
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Logos
Rachel Beyerlein
Designer Hamburg, Germany