TAG Body Spray wanted to develop something of interest to the male youth audience they were targeting online. Instead of trying to make the audience come to them they worked with us to develop digital games & ads placed where they were. The result was online advergames & awareness based rich media online ads. Creative Director: Thomas Celentano Sr. Art Director: Robert Druyff Art Director: Chad Portas Copywriter: Stephanie Dehner Flash Designer: Matt Dichter Flash Designer: John Pendleton
TAG Body Spray wanted to develop something of interest to the male youth audience they were targeting online. Instead of trying to make the audience come to them they worked with us to develop digital games & ads placed where they were. The result was online advergames & awareness based rich media online ads. Creative Director: Thomas Celentano Sr. Art Director: Robert Druyff Art Director: Chad Portas Copywriter: Stephanie Dehner Flash Designer: Matt Dichter Flash Designer: John Pendleton
TAG Body Spray wanted to develop something of interest to the male youth audience they were targeting online. Instead of trying to make the audience come to them they worked with us to develop digital games & ads placed where they were. The result was online advergames & awareness based rich media online ads Creative Director: Thomas Celentano Sr. Art Director: Robert Druyff Art Director: Chad Portas Copywriter: Stephanie Dehner Flash Designer: Matt Dichter Flash Designer: John Pendleton
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TAG Body Spray online campaign

TAG Body Spray online campaign

Rob Druyff
Digital Creative Director Burlington, VT