gLike
XM
XM Radio Pitch - XM was releasing a new handheld satellite radio device allowing you to tag songs that you heard & playback on demand. We needed to show how we would educate online users about this new technology, while engaging them with the music and celebs XM was known for. The idea was to show the power and portability of this new device. We showed the power & simplicity of this through rich media, contextual messaging & microsites that tapped into the users lifestyle interests and XMs artists and celebs.
