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Trident
Trident Social Media Site Pitch - Working with Molecular, I needed to conceptualize how Trident Gum could harness the social web to own “happiness†online and extend their brand positioning.
The existing brand positioning, “A little piece of Happy†became the perfect conceptual platform and roadmap. The idea was to channel the positively tagged buzz, ranging from pix to vids to tweets, on to the Trident website. These would be served up on the site in an engaging interactive way & then could then be mashed up to send back out.
