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Panera

PANERA BREAD CO PITCH - We needed an innovative online approach to show Panera as a place where people didn’t just eat, but gathered, communicated & connected. The approach used smart IP detection, time stamping & dynamic offers with original content to bring customers into a restaurant, and following that up with rich online & mobile experiences that kept them informed, engaged and connected to each other.

Rob Druyff
Digital Creative Director Burlington, VT