Gillette Venus Embrace iMedia campaign - Gillette was launching a new women's razor online. The biggest challenge to developing this online ad campaign was to call out the unique product features and benefits while appealing to the youth market in their voice, on their terms and in their turf. We developed a combination of Rich Media & standard online ads with the message that this razor would give them a whole new level of smoothness.
Creative Director: Kim Kaufmann
Freelance Art Director: Robert Druyff
Copywriter: Leah Zagha
Gillette Venus Embrace iMedia campaign - Gillette was launching a new women's razor online. The biggest challenge to developing this online ad campaign was to call out the unique product features and benefits while appealing to the youth market in their voice, on their terms and in their turf. We developed a combination of Rich Media & standard online ads with the message that this razor would give them a whole new level of smoothness.
Creative Director: Kim Kaufmann
Freelance Art Director: Robert Druyff
Copywriter: Leah Zagha
Gillette Venus Embrace iMedia campaign - Gillette was launching a new women's razor online. The biggest challenge to developing this online ad campaign was to call out the unique product features and benefits while appealing to the youth market in their voice, on their terms and in their turf. We developed a combination of Rich Media & standard online ads with the message that this razor would give them a whole new level of smoothness.
Creative Director: Kim Kaufmann
Freelance Art Director: Robert Druyff
Copywriter: Leah Zagha
Gillette Venus Embrace iMedia campaign - Gillette was launching a new women's razor online. The biggest challenge to developing this online ad campaign was to call out the unique product features and benefits while appealing to the youth market in their voice, on their terms and in their turf. We developed a combination of Rich Media & standard online ads with the message that this razor would give them a whole new level of smoothness.
Creative Director: Kim Kaufmann
Freelance Art Director: Robert Druyff
Copywriter: Leah Zagha
Gillette Venus Embrace iMedia campaign - Gillette was launching a new women's razor online. The biggest challenge to developing this online ad campaign was to call out the unique product features and benefits while appealing to the youth market in their voice, on their terms and in their turf. We developed a combination of Rich Media & standard online ads with the message that this razor would give them a whole new level of smoothness.
Creative Director: Kim Kaufmann
Freelance Art Director: Robert Druyff
Copywriter: Leah Zagha
Gillette Venus Embrace iMedia campaign - Gillette was launching a new women's razor online. The biggest challenge to developing this online ad campaign was to call out the unique product features and benefits while appealing to the youth market in their voice, on their terms and in their turf. We developed a combination of Rich Media & standard online ads with the message that this razor would give them a whole new level of smoothness.
Creative Director: Kim Kaufmann
Freelance Art Director: Robert Druyff
Copywriter: Leah Zagha
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Gillette Venus Embrace Online Ad campaign
