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Fry's Portable Fixture
Fry’s Electronics gave Samsung the opportunity to temporarily increase their footprint within retail locations across the country. Samsung wanted to make Fry’s customers aware of their increased presence and to give them the chance to interact with the latest devices. Our solution was a portable fixture that would travel across the country and occupy the entryway of the store. The client requested that the fixture securely house all the products to ensure a damage-free trip between each location, and be simple enough to be assembled by a small team of Samsung representatives.
