Marvel mugs
Marvel mugs from Razor Dezign
Marvel mugs

The design challenge was to conceptualize new mug ideas that were fun, exciting, beyond the norm, and reflected the powerful presence of Marvel's iconic superheroes. Hence, the first line of MetaMugs were born. The development team loved them and so did Marvel. These evolved a bit from the initial concepts based on input from Disney, but I couldn't have been happier with the end result. The product won a Pop Insider award for best gift and was The Licensing Awards finalist.

MetaMugs, also known as MetaMerch, had a successful launch and has become one of the fastest growing drinkware brands with sales of 500,000 units in its first year.

Initial concepts
Approved final renders
3/4 view
Production art
Online retail of the full assortment
Award winning designs!
Product photo
Packaging photo
Marketing image
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Marvel mugs

The design challenge was to conceptualize new mug ideas that were fun, exciting, beyond the norm, and reflected the powerful presence of Marvel's iconic superheroes. Hence, the first line of MetaMugs were born. The development team loved them and so did Marvel. These evolved a bit from the initial concepts based on input from Disney, but I couldn't have been happier with the end result. The product won a Pop Insider award for best gift and was The Licensing Awards finalist.

MetaMugs, also known as MetaMerch, had a successful launch and has become one of the fastest growing drinkware brands with sales of 500,000 units in its first year.

Available
Freelance, Moonlighting
Razor Dezign
Design Direction, Art Direction, Apparel & Product Design, Graphics New York, NY