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OPPO: Speaking a new design language
In a market saturated with competitors, a solidly built device with groundbreaking tech features is the price of entry to play for the smartphone throne. How can OPPO stand out from the competition?
This conceptual project explores how OPPO could use design to build a brand and devices that will allow it to transition from moving product purely on hardware specs and numbers to drawing in users on a deeper and more emotional level.
