The See It In Action retail installation allows customers to explore and learn about the Pureboost Go campaign’s featured shoe and apparel. It is an augmented reality experience in which customers explore both men’s and women’s gear worn by interactive 3D scanned motion-capture runners. Product performance benefits and the integrated technology are discovered by changing the characters run patterns & weather conditions.
Role: concept development & rendering, fabrication specs, fabrication oversight, mo-cap animation and texture map post development, install oversight. Project developed for Adidas Running while at Code and Theory (NYC). Mo-cap assets provided by We Fly Coach (NYC) . Fabrication by InStore (UK). Launched in the NYC adidas flagship store.
