The Listening Party was the home of the latest and greatest music singles in the Hispanic market. Results for this campaign only demonstrated the great engagement between the music and Univision's users.
Every week a new play list was created and archived under the Listening Party franchise. The archives included the latest hits in Spanish music. And was supported with McDonalds branding messaging for their Dollar Menu brand.
A custom playlist was created for Zune and non-Zune users available for download.
Total page views to Zune.net for non Zune users – 68K
Total playlist downloads - 26
Part of the sponsorship program also included the skinning of Univision's music widget.
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The Listening Party was a project created in collaboration with Univision, Microsoft's Zune and McDonald's for their Value Menu brand. This custom idea was the home of the latest and greatest music singles in the Hispanic market. Results for this campaign only demonstrated the great engagement between the music and Univision's users. Total page views to LP HP – 216K Total uniques to LP HP – 50K Time spent on LP HP - 3min 19”
Available
Freelance, Full-time, Moonlighting
Ray Gonzalez
Experienced Marketing Progessional
Hollywood, FL