In conjunction with the programming department, an engaging trivia was developed. Over 400K page views were received and an great average time spent of 3:20"
Part of Comcast's PLN sponsorship also included the development of Tu Preguntas, an online destination where users were asked to submit their questions to their favorite artists during the show rehearsals. The results, a whopping 27K questions were submitted!
Tu Preguntas was organically promoted via Univision's portal stage driving traffic to Comcast's online destination.
A mobile destination was also created for this project. Cobranded mobile banners drove traffic to a bridge page with Comcast messaging prior to the the trivia experience.
The mobile trivia also proved to get great engagement with our users.
Interviews from the "Tu Preguntas" section were also recorded for VIP users. The interviews, against a Comcast backdrop, keep users engage with Premio and also with the site. An average time spent of almost 3" kept users entertained and also connecting with their friends.
Comcast messaging was delivered to Univision's users in the way of a preroll with a leave-behind ad.
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Premio Lo Nuestro (Spanish for "Ours") is an awards show honoring the best of Latin music, presented by Univision. Comcast sponsored both online and onair the 2010 editions of Premio Lo Nuestro (PLN). The sponsorship included a SOV as well as content development in the form of a trivia and also "Tu Preguntas' (You ask), a site developed to answer questions from the fans during show rehearsals.
Available
Freelance, Full-time, Moonlighting
Ray Gonzalez
Experienced Marketing Progessional
Hollywood, FL