Exclusive Best Buy World Cup section to convey Best Buy's messaging of keeping Hispanics connected to World Cup and soccer which also keeps them connected globally with family and friends.
The site featured:
* soccer stats, with general information on soccer, soccer players profiles and photos
* WC team roaster and tournament schedule
* Did you know? corner
* An interactive map; and,
* Social media sharing features (email, facebook, twitter, etc)
Through out the campaign, content was promoted organically via entry points from Univision's main portal home page providing great exposure to the content.
Conexion Futbol was one of the most visited properties within the World Cup vertical during Sudafrica's 2010 World Cup with 4.6 MM PVs; 278K UBs; 300K TVs and ATS of 2:45'.
As part of the campaign strategy a custom microsite was developed to engage Univision's users deep into the World Cup and the benefits of using Best Buy products in order to enhance their tournament experience.
The custom minisite featured:
* 6 custom videos showcasing different products for the ultimate World experience
* Best Buy products
* A mobile club sign-up entry point
* Soccer trivia
* Entry point to a sweepstakes for a chance to win a Best Buy $100 gift card
A second home page was developed to maintain the site fresh and engaging. The microsite will automatically alternate Best Buy's blue talent who also happened to star the custom videos produced.
Sign up page for a chance to win a $100 Best Buy gift card. This experience was also replicated on a mobile website.
Custom interstitial developed for Best Buy prior to the live stream of the World Cup games
Best Buy was the launching partner of Univision's World Cup app. Results: 12.4 MM impressions and a whopping 0.83% CTR!
Best Buy's WAP site mirroring the online experience allowed Univision's user to take the site on the go. The WAP site featured:
* 6 custom videos
* Product showcase
* World Cup trivia
* Sweepstakes for a chance to win a $100 gift card
* Univision's Conexion Futbol content
Mobile gallery featuring Best Buy's 6 custom videos
Best Buy's WAP product showcase linking back to BBY's mobile site
Best Buy's WAP sweepstakes for a chance to win a $100 gift card.
Best Buy's WAP trivia
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Best Buy
This is one of the finest and more exiting project I've ever worked on. It included web and wap development as well as the production of 6 videos exclusively created for Best Buy featuring "real" Blue Shirt guys as talent. I hope you enjoy the creative and also the videos. I had a lot of fun!
First, you will see a content solution branded Conexion Futbol (soccer connection). Then, you'll see the Best Buy branded minisite supporting the content site, Immediately after you'll see screenshot of the WAP development. And finally, you'll see the custom videos I had the chance to produce from start to finish!
Available
Freelance, Full-time, Moonlighting
Ray Gonzalez
Experienced Marketing Progessional
Hollywood, FL